Jen Loong 龙晓灵 is the China brand director at TOMS, the pioneering lifestyle brand out of LA, where for every pair of shoes sold, TOMS will donate a pair to those in need. One for One. By day, Jen is a cultural bridge for western brands in China; by night, she is an avid promoter for global citizenship and women empowerment. At 28, Jen leads by example in how millennial can make a difference in communities around the world.
At TOMS, Jen overseas the full brand experience in retail, eCommerce and social media, localizing how philanthropy resonates with the ever-changing Chinese consumers through fluid O2O integration. Prior to TOMS, Jen headed up market-entry for the yoga-inspired apparel brand lululemon athletica. She built out lululemon’s retail showrooms in Shanghai in addition to creating a foundation for community activations within the fitness industry. Prior to brand expansions, Jen’s entrepreneurial grit was actually deeply rooted in the tech sector. At Alibaba’s payment gateway Alipay group, Jen spear-headed business development with western retailers, bridging the Chinese solution to overseas brands. Before that as Head of Strategy at Groupon (at age 21 as first job), Jen also founded and managed three new divisions in Travel, Goods, and Macau pages.
To marry her passions for deeper social impact and story-telling, Jen is also launching her own venture WanderSnap – a travel photographer for-hire platform as a means to offer job opportunities around developing worlds. Creativity should not be a first-world privilege. Jen’s venture has been accepted as one of 24 from around the world as part of UPenn Wharton’s Global Social Impact House cohort for 2016, through which the venture will come into full fruition.
Living truly as a global citizen tracing her upbringing in HK, Vancouver and Shanghai, Jen has since travelled to 40+ countries photographing underprivileged communities, and speaking five languages in total. Her stories from the road can be seen in the Huffington Post, VICE, Globe and Mail, just to name a few. You can view more of her experiences in running the inaugural North Korea Pyongyang Marathon, farming in a Nepali women’s co-op, performing in the Vancouver 2010 Winter Olympics Opening Ceremonies, and dancing in the matriarchal Mosuo tribe in Yunnan, all on http://www.jenloong.com, or on Instagram @loongstoryshort.
CampaignAsia most recently nodded her as one of the “Top 20 Women to Watch in Asia,” crediting Jen for both her career and personal pursuits. In her spare time, she teaches indoor spinning in Shanghai, and is currently the Asia brand ambassador for GuavaPass (Asia’s ClassPass-like platform) and the Strand in HK, encouraging more Asians to partake in sweaty adventures. Beyond fitness, she had also previously served as a Child Rights Ambassador for HK to the United Nations in Geneva. She is a graduate of the University of British Columbia in Finance and Economics, thereby being starred as the face of the alma mater in a global documentary campaign “Discover with Sauder: Innovation Through Tradition”
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